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10 Ways The Internet of Behaviour (IoB) will make your life easier

 


If you haven’t already heard about the Internet of Behaviour (IoB), you’re going to start seeing it everywhere in the near future. According to experts, the IoB is set to completely change the way we interact with our surroundings and could even result in a paradigm shift in how we think of the concept of consciousness and reality as we know it. By getting familiar with the IoB now, you can be one of the first to enjoy the many benefits it offers, such as increased safety, comfort, efficiency, and convenience in your everyday life.


1) Better customer service

The IoB is going to take customer service to a whole new level. Since every aspect of customers’ lives can be monitored, it will be possible for them to report problems and their experience in real time. This should not only give businesses better information with which to improve their services but also lead to immediate feedback on issues so they can be rectified more quickly.


2) Less spam, better spam


Don’t you hate getting all those unwanted emails, phone calls and texts? Wouldn’t it be great if you could manage to only get communication that is relevant to you? Welcome to a world where technological advances allow devices and people around us communicate in more targeted, helpful ways. Companies are learning how to best communicate with their customers based on data they gather from all interactions that occur within their products. Emails won’t just appear anymore, but will be sent directly to your inbox based on information given.


3) Real-time directions


With real-time directions, you’ll never again have to wonder how long it will take you to get to where you’re going. Rather than having your device do all of the calculations, it’s now connecting with sensors at key points along your route, so that it can continuously adjust its calculations based on current conditions and actual travel times. Soon enough, there will be sensors everywhere—embedded in our cars and connected to other vehicles around us.


4) Real-time health advice


Imagine having a personal health coach. One that knows exactly what you want, when you want it, and can provide guidance on how to get there in real-time. It may sound too good to be true but with IoB that’s where we’re headed; enter apps like Guru, Siri and Google Now. These apps are providing us with what feels like unlimited amounts of information at our fingertips and it’s only going to get better as time goes on.


5) Fewer passwords to remember


Imagine if you didn’t have to remember passwords for each device or site that you use. In fact, imagine if no one did. That’s part of what the IoB does; with sensors throughout our environment, we can access everything from our homes to our offices simply by being there—and we won’t even need a password. We’ll just need to be us.


6) Faster payment processing


Credit card technology and mobile apps mean businesses don’t have to wait days for a check to clear or an ACH transfer. Now you can instantly send money to anyone, anywhere in seconds with a click of a button. For any transaction, be it face-to-face or on eBay, using your credit card means being able to access and use money immediately.


7) Targeted ads and offers you’ll actually like


One place to find things you’ll be interested in is on Amazon, if you have a Prime account. If not, take some time to learn about Amazon Prime and its services. For example, if I’m interested in reading more books on quantum physics and particle physics, there are suggested titles based on my past reading habits available to me right at my fingertips. This is thanks to Amazon’s customized recommendations algorithm.


8) Less time spent on decision making


Just think how much time you spend per day on making decisions. From choosing what to eat, where to go and what route to take when driving. All these decisions have one thing in common: they all impact our lives in many ways, such as money or health. If a company could use technology like sensors and apps to collect data about our everyday habits and activity, we would be able to not only optimize our daily routine but also understand how we can change our behaviour for better results.


9) Better security against hackers, scammers, spammers, etc.


One way that our behaviour can be tracked is via our browsing habits. So many people have experienced being bombarded with marketing messages because they’ve been shopping for a new pair of shoes or looking at hotel reviews. Now imagine if someone had access to even more information about you – like how fast you walk and how often you stop to look at something? That’s what technologies such as facial recognition and fingerprint identification can do.


10) Saving you time in every way


Imagine you’re out on a walk one day and a bush catches fire. With IoB, instead of calling 911, which can take up to five minutes to answer and for help to arrive, you could simply aim your phone at it and press send. Emergency services would then receive a video feed that shows exactly what’s happening at that moment. When you think about it, IoB is nothing short of transformative—it could literally save lives. And that’s just one example of how IoB will improve our everyday lives. It has implications in every industry imaginable, including retail, healthcare, transportation and education.


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